If you are just bringing your small local business online, start thinking like one of your customers, look around your shop or store and pick something that you have for sale. Now how do we find a buyer for that product or service The easy way and the best way is to start thinking like one of your prospective customers. Do they want to know that you have been in business since 1972, are a member of your local Chamber of Commerce, the Better Business Bureau, and a member of the school board I really doubt it very much, you could put that on your about page or your own personal page, but right now most prospects don’t care how many children you have, what your wife’s name is, where you graduated from, or that you graduated with honors.

On the Internet people want to know if you have what they’re looking for, is it the right brand, do you have enough of it, maybe a few details about it and perhaps how it will be delivered. So let’s pick something, I choose hay, I want to sell some hay and I want to let people know about it, so let me show you what I do to sell my mythical hay crop, let me count the ways. » Read more: Small Local Business Owners, Start Thinking Like Buyers for More Sales